The Cold Snap Works
Jan 15th, 2011 | By Adrian LawesAs you will know by now, the biggest booking time is just after Christmas. If it is mild, bookings tend to drop. If the weather is bad bookings go up. And that seems to be just what has happened this year. Although the snow hit most of us before Christmas, there was still quite heavy snowfall in the north and Scotland afterwards. The first reports seem to suggest that bookings are well up on last year. By 18%. Bad weather makes us think about holidays more.