Jordan pays for us to visit

By | Category: Travel destinations

If, when you visit your travel agent on your online travel agent you receive a suggestion that you consider Jordan as your holiday destination, don’t be surprised.

Petra in Jordan is a big attraction for visitors – in more ways than one!

It is because the Jordanians have decided to pay the equivalent of between $5 and $12 for every passenger that a tour operator or airline send s to the country.

This incentive will work because discounting always has an effect. How much of an upturn it provides in the way of passenger numbers will only be found out when bookings are collated.

In “normal” times just under 100,000 Britons visit Jordan each year with the two big attractions being the heritage of Petra and the surrounding area as well as the coastal resort of Aqaba.

This new incentive will last for a year so said the head of the Jordan Tourism Board, Dr Abed Al Razzaq, at this week’s World Travel Market.

With a budget of not far short of $50 million to be spent on enticing tourist into the country – up four times over previous promotional budgets – it is hard to see the promotion won’t work.

But what will the holidaymaker get?

Aqaba. Image – JTB

If the tour operator is making $5 and $12 per traveller they will make money on the volume they send. The individual traveller is unlikely to see anything other than the enthusiasm of the travel agent and tour operator in pushing Jordan.

With the launch of easyJet flights once a week to Aqaba from Gatwick and from Manchester starting in December, the country becomes easier to get to from the north west although Manchester will be the only regional airport linked to Jordan.

Royal Jordanian and British Airways fly into the capital Amman and there are onward connections to Aqaba.

The tourist attractions of heritage, beaches and culture are usually enough to attract people to Jordan. This time the monetary incentive to suppliers should increase visitor numbers.

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