Ever heard of Awaze?

By | Category: Travel tips & opinions

One company that looks after holiday rentals of six million people a year across 90,000 different properties has added another couple of cottage rental names to its portfolio but I bet that 99% of readers have never heard of the company.

narrow boats on canals have seen increased holiday interest this yearso awaze should have had a busy year

And those figures are a month old and it has bought another two brands since then so the figures will be higher now!

It is called Awaze and whilst you might not know that name you will know the name of some of its brands.

They include Hoseasons and James Villa Holidays for a start, two of the most well-known brands in the domestic holiday market in the UK.

But I suspect you will have heard of many of their other brands as well which include

Welcome Cottages

English Country Cottages

French Country Cottages

Italian Country Cottages

Irish Country Cottages

Scottish Country Cottages

Welsh Country Cottages

Blue Chip Holidays

Cumbrian Cottages

Derbyshire Cottages

Northumbrian Cottages

Scottish Cottages

Yorkshire Cottages

Wales Cottages

The Aran Team

Dartmouth Holiday Homes

Mulberry Cottages

Salcombe Holiday Homes

Stilwell’s Cottages Direct

Chez Nous

Amberley House

Portscatho Holidays

and the Danish operator Bornholmtours.

When you look across the holiday rentals market and think you are looking at different offers from different companies bear in mind that you might be dealing with just one!

Now, Awazet has added Quality Cottages and Quality Unearthed to the group giving it another 671 units to the self-catering specialist’s portfolio of accommodation.

In all, Awaze can offer holiday rentals, cottages, converted farm buildings, tree houses, lodges, canal boats, holiday parks, boats, eco pods, wagons and yurts for you to stay in.

Quality Cottages was the UK’s fourth largest independent cottage holiday provider  so you can see just how much of a hold on the domestic holiday market that Awaze has.

Owned by a private equity company, Platinum Equity, which only acquired the business in 2018, it only recently sold one of its brands – Landell Green – to another company controlled by another private equity company.

It only goes to show that private equity companies recognise the value of the domestic holiday market even if the big tour operators don’t!

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