Best tourism villages

By | Category: Travel destinations

Last month the UN World Tourism Organization (UNWTO) announced that it wanted to recognise the uniqueness of each village and showcase the best initiatives to make tourism a means for a better future in rural areas.

villages with few jobs could benefit from tourism

So it launched its ‘Best Tourism Villages by UNWTO’ initiative.

UNWTO says that tourism is a driver of rural development and brings a better future in rural areas.

The UK is not a member of UNWTO so we won’t be able to participate in the scheme.

But this idea of celebrating villages is worthy of adoption. Already in the UK city of culture scheme, the government has gone some of the way to widening the rules by announcing that groups of towns can band together to win the award.

It is a start but the village is surely where incentives and support is needed.

Often omitted from government and international initiatives since villages carry few votes in the political scheme of things, villages have few workplaces and some become just dormitories for larger urban areas.

Each of the devolved nations as well as England should consider introducing a similar programme to enable villages to develop and foster local labour so that the younger members don’t drift to the cities.

Tourism is one of the fastest industries to bring economic results.

The UNWTO Best Tourism Villages criteria for an award is a village which is an outstanding example of a rural tourism destination with recognised cultural and natural assets that preserves and promotes rural and community-based values as well as products and lifestyle and has a clear commitment to innovation and sustainability in all its aspects – economic, social and environmental.

Copying this model, with a heritage as rich as the one we have there would be few villages that couldn’t find some reason to attract visitors.

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