English Tourism Week

By | Category: Travel rumblings

Co-ordinated by VisitEngland and taking place from 22 to 31 May, English Tourism Week is an annual celebration of the tourism industry whilst “highlighting its importance to local economies and promoting the innovation, quality and range of products and services on offer to encourage more domestic breaks.”

It is places like Norwich and Norfolk that have been hit hard by a lack of visitors

At least that’s the way VisitEngland puts it in its press release.

Over the years, Just about Travel has drawn attention to the tourism weeks that usually are held in England, Scotland and Wales. Largely it is to alert politicians and the public about the value of tourism. That is because travel and tourism is rarely seen in the media unless there is a problem.

Since March 2020, there has been no need to remind people or politicians about its importance. 

In the thirteen years of Just about Travel, I have never known a time when the media has been full of stories about travel. The number of holidays lost, the number of jobs lost, the economic value to local communities up and down our countries and abroad has been centre stage.

Even this year, another potential, bumper year for staycations, VisitEngland estimates that domestic tourism spending will be £51.4 billion, just over half of the £91.6 billion in 2019. Last year there was a loss of
£58 billion loss to the economy with tens of thousands of jobs lost.

This year some will come back but for those who live in places like Cornwall, Norfolk, Cumbria, Pembrokeshire, Gwynedd, the Western Isles and the Highlands as well as in many other areas, the value of tourism has been staunchly reinforced.

VisitEngland is encouraging people to be aware of tourism by sharing photos and social media posts and thus show support for the sector using #EnglishTourismWeek21.

More importantly from the point of encouraging more domestic tourism, VisitEngland says that more than 27,000 businesses across England have signed up to VisitEngland’s ‘We’re Good To Go’ industry standard and consumer mark, thus reassuring customers, staff and local residents that the procedures and processes to ensure best health practices are in place to welcome visitors back safely.

In Wales the tourism week was postponed. In Scotland, where the week has grown into a month, there were some muted events in March most being virtual.

But then do people need reminding a the moment that tourism is vital?


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