Vaccines make the difference

By | Category: Travel news

It was thought that when effective vaccines were announced that there would be an upturn in travel bookings.

The Sydney Opera House. Australia comes out highly amongst people who want to travel abroad again.

That seems to be the case.

Since the Pfizer announcement, the shares of  travel companies like TUI, On The Beach, easyJet, Saga and IAG (owners of British Airways, Aer Lingus, Iberia etc) have risen much faster than the stock market indices.

It is because the stock market can see travel returning and that they are willing to invest in those companies again.

But what evidence is there that people are really going to travel?

Some travel companies have been reporting a n uptake in holidays to places like the Canaries where only an antigen test is required for entry. Looking forward to Easter and next summer, bookings for traditional areas like Spain, Portugal, Greece and Turkey are improving.

Research carried out amongst potential holidaymakers since the announcement of the efficacy of the three vaccines is still underway by many companies but one of the first has been released today.

Carried out last week on behalf the insurer, battleface, it suggests that up to two-thirds of us would be prepared to take a COVID-19 vaccine, which has passed all necessary tests, if it meant they could travel internationally. It also concluded that

  • Three in ten (29%) Brits said they are likely to travel in early 2021
  • This increases to two fifths (44%) who say they are likely to travel later in 2021, from July onwards
  • Of those travelling, three quarters (78%) plan to travel within Europe with top destinations being Spain, France, UK and Greece
  • A fifth (22%) plan to travel outside of Europe with USA and Australia being the most popular choices
  • About a quarter of us (24%) would go ahead with a trip even if there was a travel advisory against travelling to a destination. 

This study will be uplifting for the travel industry. Whilst it is early days in spotting the light at the end of the tunnel, tour operators and airlines still face a fight to convert the intentions of people into hard reality.

On the other side of the coin, domestic holiday providers are going to have to work hard to persuade us to holiday at home again.

It will be interesting to see if this optimism about holidaying in Europe strays into the new year when Brexit becomes a reality.

If you enjoyed this post, please consider subscribing to the RSS feed to have future articles delivered to your feed reader.
Tags: ,