Support Stanfords if you can

By | Category: Travel tips & opinions

What travel writer doesn’t know Stanfords in London? What trekker or holidaymaker preparing to go somewhere way off the beaten track hasn’t relied on Stanfords to provide them with a map or a guide so that an exhilarating journey can be prepared.

The old store in Longacre before the move to Mercer Walk

Many of us have pored over our purchases from the store for hours as we delight in a new adventure. Their customer list is a who’s who of travel writers and exploeres. Names like Amy Johnson, David Livingstone, Captain Scott, Ernest Shackleton, Florence Nightingale, Ranulph Fiennes, Bill Bryson, Simon Reeve, Paul Theroux and Michael Palin have popped in for advice and guides.

Unfortunately like anything connected to travel in the last year, Stanfords has been hit by the effects of the pandemic.

Now is the time to help them.

They have pared back their staff numbers and are looking to crowdfunding to keep them afloat until Spring. With savings they have made, they estimate that about £120,000 is needed and, so far, supporters have pledged over £32,000 towards the target.

Can you spare a fiver, a tenner or more to tide this fountain of knowledge over the leanest of times?

and the great man himself – Edward Stanford. Image © Stanfords

Click here to make a donation or go to

Fewer of us have travelled. Fewer of us have visited central London and gone to shops like Stanfords near Covent Garden. Even daydreamers haven’t clogged the floors of the shop with questions to the staff about what is the best route and what they would need to visit the Kimberley’s or small atolls in the South Pacific.

The thing about Stanfords is that whenever I have asked questions even about the remotest of places, they always seemed to have some staff member who could provide an answer.

After the pandemic is over, it would benefit all travellers to know they could still go to Stanfords to prepare them for their next big holiday adventure.

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