Today, the pressure begins

By | Category: Travel rumblings

Christmas Day is over and the travel industry is back to work.

llansteffan beach
A holiday at home in 2020 – Lansteffan Beach in Carmarthenshire – or…

Enthusiastically launched on our television screens, on social media, in any available newspapers and magazines being published today will be the travel industry’s saturated and relentless pressure to drive us to book holidays with them

TUI launched a little before Christmas but you will see even more of them today and over the next few weeks.

The same applies to the newly launched easyJet Holidays.

Sykes Holiday Cottages is spending over a million pounds on its biggest ever campaign which starts on today with adverts on Channel 4. It is also using radio, print, PR and social media activity and, in case you thought holiday advertising was just for January, its campaign lasts until next September.

It is using a tagline, “this is your time”, which sounds as though it should be a political party’s campaign slogan. Needless to say it will be promoting staycations.

Online travel agency TravelUp starts its first ever national television campaign today with two purposes in mind. The first is to raise awareness of the brand so that you will recognise it in the future and the second is to entice passengers to its site to book holidays.

With almost a hark back to the days of the Carry On films, it is using a message that TravelUp is upping the travel game and suggests that visitors to its ads and website should up theirs too!

… or abroad, like Hawaii?

First Choice – a brand owned by TUI – is being relaunched. Instead of advocating all-inclusive holidays as it has done for years it is aiming for the value-for-money end of the market. It will focus on “ridiculous” prices with some unusual advertising that emphasises its ridiculousness.

Jet2 Holidays continues with the ads that it has previously run so you will see nothing new there.

The holiday comparison website, Icelolly will also be sponsoring programmes as well as running ads as well. Has a two pronged aim as well. The first is to show how easy it is to use a holiday comparison website and the second, naturally, is to get you to use Icelolly over other sites.

After a gap of a few years, Kuoni is back on television with the theme that their holidays are “worth talking about.”

Two other well-known brands, Citalia – the specialist Italian holiday operator – and Hayes and Jarvis well also be promoting themselves with ads during the tv programmes that they are hoping you are watching.

But all of them will still be using social media and other forms of advertising so get used to it. There will be as many adverts from holiday companies wherever you look this booking season. With Thomas Cook not around anymore, all companies will be looking to attract those that might have booked with them.

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