Austria for winter

By | Category: Travel news

In what may turn out to be the hottest week of the year so far, what other subject should be this morning’s story if not skiing!

Finland © Visit Finland. Seeing more British skiers in 2019/20?

Not everyone appreciates the very hot weather. Avid skiers would much prefer crisp, icy days which is why there is a hard-core group who follow the winter wherever it is in the world. The majority, however, will wait till late December and the first months of 2020 before they head for the ski slopes.

Last winter saw heavy snow and avalanches at some times and little snow other than at height. Some resorts had a bad season altogether. All concentrate on additional activities to entice us to head to one resort rather than another.

It was Austria that had the most successful winter season in 2018/2019. About a third of all bookings were to the country with France coming a close second. Val Thorens came out as the favourite resort.

Amongst British holidaymakers there was a north-south split. Those from the north chose to spend their time mainly on the Austrian slopes.  Mayrhofen and Zell am See were hot favourites. Those in the south preferred France, with the top resorts being Tignes and Val Thorens,

According to Crystal Ski Holiday, the top resort for families was Passo Tonale in Italy, which saw an increase in bookings last season. Zell Am See in Austria was the most popular resort for couples. Older couples preferred Obergurgl.

Two other resorts in less visited places which saw increases, according to Crystal, were Borovets in Bulgaria and Ruka in Finland. That suggests Britons are looking outside the traditional countries for skiing holidays.

Last season, last-minute bookings accounted for 15% of total sales in January whilst February is the time for families – obviously because of half-term.

Canny bookers are waiting until closer to their holiday time so that they can judge where the best snow can be found. And that will probably be what happens in the coming season as well giving specialist tour operators the jitters as they try to sell. What they will all want is a tough winter in Europe with lost of snow!

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