Time to book that holiday?

By | Category: Travel tips & opinions

Look at travel insurance policies and the T&C’s of your holiday provider

Traditionally, after Christmas Day is over, people think about and then book their holidays. In this age, the high street stores aren’t full of potential holidaymakers but that doesn’t seem to stop the tradition of January booking continuing. Nowadays it means that much of it is done online in one way or the other.

There has been a trend to book later but that is difficult for those with school age children. Being able to travel only at certain times still means that booking to get the destination, resort of hotel that you want is best done some time in advance.

That seems to be confirmed by some research commissioned by ATOL which says that some 5.2 million of us will book a holiday this month. And a peak day is this coming Saturday, January 5th which has been nicknamed by some as “Sunshine Saturday.”

Apart from those with children another reason to book in advance is price. With adverts all over traditional and social media this should be the time to pick up a bargain – or at least a discount over the “brochure” price of a summer break. Apparently, ATOL says, 35% book a holiday this month in order to find that bargain.

The weather has been pretty dreary since just before Christmas. For most of us the weather has been grey, dismal and seemingly never-ending with one day pretty much like another. It does nothing to lift spirits so is it any wonder that the same research says that about 26% of us look forward to sunshine and hot weather.


the sign to look for on the high streets or online

It might also explain why ABTA research says that 25% of us say that they book a holiday early in order to enjoy having more time to look forward to the trip. Presumably those people are dreaming of the sun, the warmth and the end of grey, dank skies!

That research agrees with the ATOL research suggesting that early bookers consider themselves more likely to get a better deal.

Both organisations use their research to highlight the potential problems of holiday bookings. Deal with a company that is bonded so that you don’t lose it if a problem concerns. Buy your trip on a credit card (not a debit card or with cash) so that you have redress in case of an issue and perhaps, most importantly, take out travel insurance.

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