Wow Air looks east

By | Category: Travel news

WOW Air is opening up Asian routes to cheaper pricing

The Icelandic low-cost airline, Wow Air says that it will operate direct flights from its base in Reykjavik to Delhi in India as from the 6th of December.

The significance of this is that there is now an airline which is bringing cheap fares from Europe to the Asian continent. The Singapore Airlines subsidiary, Scoot, does fly from Singapore to Berlin but the connection from Iceland will allow Wow Air flyers from the UK (Gatwick, Edinburgh and Stansted) and Ireland (Cork and Dublin) to hub in the Icelandic capital after flying from a regional airport and then go onto India.

Initally the connection from Gatwick will provide the shortest connection time to Delhi but for those who want to explore Reykjavik, this is an opportunity for a short stopover with only accommodation and meals to pay.

The cost starts with a single fare from £149 but to me the crucial matter is that it looks as though Wow Air is opening up the Near and Far East to low-cost flights. Whilst there are low-cost airlines in Asia, few fly as far as Europe , preferring to stay local.

Just as Wow Air and Norwegian have introduced cheaper fares on transatlantic routes to over a dozen different European countries, WOW Air is now providing cheaper fares from France, Belgium, Spain, Sweden, Italy, Germany. Poland and the Netherlands to name just some of the places that will benefit as more links to Asia are introduced.

The question now is what are Wow Air’s plans? Is a Delhi connection the first leading to many other popular Asian destinations such as Singapore, Tokyo, Bangkok or Kuala Lumpur? All of those are within the rage of the new Airbus A330neo that the airline is buying. All that the airline said in the press release was, “The route is the first step in the carrier’s next phase of cross continental expansion.”

This could be the next big development in opening up more skies to competitive pricing. It could also give existing airlines that are already in financial jeopardy like Air India big headaches.

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