Turkey is the people’s choice

By | Category: Travel news

Bodrum which will be a popular Turkish destination this year

The announcement in Thomas Cook’s Holiday Report 2018 that Turkey is outselling the Canary Islands will surprise many holidaymakers.

Given that the report tracks all of the company’s bookings to date, it highlights the bounce-back that Turkey has achieved. What might be concerning Spain is that Turkey is currently (no definition of what that means from Thomas Cook) outselling mainland Spain and the Canary Islands combined and closing the gap with Greece which is second placed. Turkey is at number three.

Spain combined with the Canary Islands and the Balearics is still number one.

Package holiday bookings to Turkey are currently up 84% year-on-year and the company says that Turkey’s success “was down to its keen pricing and quality all-inclusive hotels, with growth driven by families who make up 61% of package bookings for this summer.”

Egypt is also making a return, with bookings up by 89% year-on-year, despite Sharm el Sheikh effectively still being closed to British tourists.  Over half (51%) of bookings for Egypt are also coming from families. It is still too early for Tunisian booking trends to be clearly see because the Foreign Office ban was lifted too late to feature prominently in holiday brochures,

After Spain, Greece and Turkey, the US is this summer’s fourth most popular holiday destination, largely driven by self-drive holidays with the Caribbean at number five replacing Cyprus in that spot.

What does this mean for holidaymakers? Assuming that TUI data follows a similar pattern it could be that prices for Turkish holidays might rise as it gets closer to summer holiday time. Where the bargains will be is in the lap of the gods at the moment but Tunisia, Egypt. Morocco, Romania and Bulgaria might be countries for short-haul holiday bargains whilst Cape Verde, the USA, (because the pound is strengthening slightly against the dollar) Sri Lanka, India, Thailand and Vietnam might be long-haul bets.

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