#Feel France

By | Category: Travel news

The Louvre is just one reason to visit France

Earlier this week the tourist board for France, Atout France, introduced to the media its campaign called #Feel. This focuses on France experienced through the five senses and will start officially on the 13th of March.

Although the demonstration used the five senses as a visual presenting each participating brand or destination under a sensory category and encouraging the media to see, hear, smell, touch and taste the riches France has to offer, when the campaign launches not all will be able to “smell” France.

Atout France says that the impetus behind the #Feel campaign was to strip the country back to basics and remind travellers why they first fell in love with it. Whether it’s the smell of a freshly-caught fish haul in Marseille, the taste of an elegant Loire wine, the sound of the waves on the Normandy coast, the feel of crisp snowy slopes in the mountains or the sight of world-renowned art in galleries across the country – France offers so much diversity, so many sensory experiences, and yet it is so easily accessible.

The tourist board is joined by a total of 12 brands and destinations: Paris, Brittany, Normandy, Loire Valley, Pays de la Loire, Champagne, (Natasha will have a story on Champagne next week,) Côte d’Azur, Provence, Biarritz-Pays Basque, Seaside, City Breaks and Wine Tourism and a variety of different carriers. Those include Brittany Ferries, easyJet, Eurostar, Eurolines, P&O Ferries, Voyages SNCF, Thalys, Alleo, Eurowings and KLM making this one of the most al-embracing campaigns that the tourist board has run.

Where will you see the campaign? Initially it will be on 390 panel posters on the London underground plus escalator panels in six stations and 4,000 panels on trains. The campaign will also be advertised in travel and lifestyle sections in national newspapers and magazines as well as widely on all Atout France’s social media platforms, using the #Feel hashtags.


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