The Irish Tourism Industry Awards

By | Category: Travel tips & opinions
outside of GPO building

GPO Building in O’Connell Street in Dublin. Image © An Post

The Irish Tourism Industry Awards were held last Friday evening.

For a start there were no awards for customer excellence or customer service and some awards were for business or conventions and thus, irrelevant to holidaymakers and travellers. If you compare them to many other awards there were no categories for hotels or B&B’s and that was deliberate. these awards are judged from a business angle rather than a consumer one. In the words of the organisers, the awards are made to “significant contributions to developing, marketing, selling and delivering improved visitor experiences in Ireland and to increasing the number of visitors from overseas.”

The Bray Air Display in Co. Wicklow was judged to be the Best Festival/Event that attracted to more than 50,000 people whilst in the same category for under 50,000, the award went to the Aer Lingus College Football Classic 2016 which was held in Dublin. Vagabond Tours of Ireland were judged to have provided the Best Adventure Experience and Lullymore Heritage & Discovery Park in Co. Kildare were given the award for Best Environmental Tourism Innovation.

The Lough Derg Marketing Group which comprises Tipperary, Clare & Galway County Councils collected the award for the Best Local Authority Tourism Innovation and Dublin Airport was deemed to have won the award for Best International Access Initiative. Like the Best Festival Award, the one for best Cultural Experience was divided into the number of people it attracted. In the over 100,000 category, GPO Witness History in Dublin won and in the category for less than that number, Cnoc Suain in Galway walked off with the prize. The Ireland 2016 Centenary Programme picked up a special award.

The Airfield Estate in Dundrum collected the award for Best Food and Beverage Experience and King John’s Castle in Limerick picked with the award for Best Leisure Tourism Innovation in a city. For the county equivalent award, Westport House in Co Mayo was the successful candidate.

Finally, the prize for the Best Innovative Place to Stay was given to River Valley Holiday Park in Co. Wicklow.






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