Discover England Fund

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Dragon's Tooth Golf Course, Ballachulish in Scotland. Will the idea of a centralised English provision spread to other nations?

Dragon’s Tooth Golf Course, Ballachulish in Scotland. Will the idea of a centralised English provision spread to other nations?

Visit England has announced  the first of the successful applicants to receive year one funding from the £40 million Discover England Fund.
The seven successful project applicants announced today are:

1. Golf Tourism England

Golf Tourism England Ltd  will develop an online platform that brings together England’s golf-related businesses for the Asia, Europe and North America markets. This is in response to a demand from international tour operators who are keen to have better access England’s wide-range of golf experiences.

2. Telling the Stories of England: Developing Cultural Tourism Products across England for the US Alumni and Affinity Tours

Led by the tour operator, UK Countryside Tours, this bid will see the creation of geographic and thematic historical, cultural and countryside tours for the US alumni and special interest markets.

3. Gardens and Gourmet

Through the use of innovative technology, this new, bookable visitor pass will enable visitors from Belgium, France, Germany, the Netherlands and the US staying in London to explore the gardens and gourmet offer in Cheshire and Kent. This bid is led by VisitKent and brings together a number of destination partners including Cheshire, Hertfordshire and The Peak District.

4. South West Coastal Path – Amazing Experiences and Making Memories

A whole range of bookable experiences will be brought together using new technology along the South West Coastal Path, including scenery, activities, places to eat and accommodation, for German and Dutch visitors who want to explore by foot or by bike. The South West Coast Path Association, will work in collaboration with destination management organisations in the South West to develop and market this online product.

5. England’s Seafood Coast

Inspired by local chef Mitch Tonks and his celebration of local seafood, this bid from the English Riviera Tourism Company will see them working to transform the Riviera’s status as an international seafood destination in Western Europe as well as to scope the development of a new national product England’s Seafood Coast to attract international visitors.

6. Incentive England

This is aimed at those incentive to raise awareness and encourage bookings. All products will also feature on a cloud-based product database.

7. Self-guided activity app

This project will enable Compass Holidays to upgrade their product to provide visitors with rich content on the local area and enable them to make bookings easily – and without a data connection. The upgrade will be trialled for Cornwall and the Cotswolds initially and local businesses will have free listings/interactive features, driving footfall to attractions, towns and public transport routes.

Although some of these are aimed at overseas markets, those living in the UK should still be able to take advantage of them such as the gold website.

The next thought is after £40 million for England, how about the other nations?

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