There’s nothing like Australia’s coastline

By | Category: Travel destinations
image courtesy of Bruny Island Cruises

image courtesy of Bruny Island Cruises

It’s only a little while before Australia launches the next part of its promotional campaign, There’s Nothing Like Australia on us in Europe. This time it will concentrate on their coastline and all the aquatic activities that are available.

It is fitting then, that at the Australian Tourism Awards, held ten days ago, the best tourist attraction was a cruise along part of the coastline of Tasmania around Bruny Island. To get to Bruny Island, you have to get to the Tasmanian capital of Hobart, then drive for a while to get the twenty minute ferry ride to the island and only then can you board your vessel for the cruise. Yet, in the last five years, Bruny Island Cruises has won this award three times for its trips in and out of the islands and coves that dot this part of Australia. Not that many Brits travel to Tasmania and even fewer would head down to Kettering from where the ferry leaves to get to the island

Will Bruny be a star of the forthcoming campaign? You’ll just have to wait and see.

Tasmania did well picking up seven of the twenty-seven awards, one picking up two awards by itself. This was The Old Woolstore Apartment Hotel in Hobart which picked up the awards for de-luxe accommodation and best business event venue Set in an old wool store not far from the centre of the city, my sister booked us into this hotel about five years ago when I was touring the island state. Obviously unusual looking for a hotel, you’ll also learn more about wool just by walking around the place. The other awards went to Pumphouse Point, for best new tourism business, The Tasmanian Walking Company, (ecotourism award) Curringa Farm Tours and Accommodation, (best hosted accommodation)and Avalon Coastal Retreat for best self-contained accommodation.

The gold rush days of the 1850’s in the Australian state of Victoria are celebrated at Sovereign Hill, and it won the best major tourist attraction award. Another Victorian powerhouse – the Melbourne Cup – won the major festival award. If the awrd was based on just how many people stop work and watch the horse race, the Melbourne Cup would win every year. Think of the excitement of the Derby and the Grand National rolled into one and it still doesn’t match the fervour that cup day on the first Tuesday in November holds.

After I was moaning earlier this week about the decline of tourist information centres (TIC) , it is gratifying that the awards honour them The Alice Springs Visitor Information Centre in the Northern Territorywas voted best. (ahead of a Tasmanian one!) two other NT companies won awards. Venture North  gained the culture award for its tours around the heritage sites of the outback and Voyages Ayers Rock Resort won the best indigenous tourism award.

You will have noticed that the last two aren’t exactly close to the ocean so I can’t imagine them appearing in the latest promotion when it hits our shores.

For all of the awards and links click here.


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