Enticing Aussies to visit us

By | Category: Travel news
Buckingham Palace is one of the big draws...

Buckingham Palace is one of the big draws…

It is always educational to see how the UK and Ireland are promoted abroad as I mentioned yesterday but how do tour operators and travel agents pitch our countries to entice Australians to visit us?

Looking at just one provider says a lot about what overseas tourists get shown when the visit us.

With over 160 outlets, Escape Travel is one of the biggest travel agents cum tour operators in Australia. In its early bird brochure for 2016, bookers can spend 12 nights on a Britain and Ireland Explore holiday costing the equivalent of about £2,200. For that you see “historic English towns, Welsh hospitality and the Scottish Highlands.” Amongst the places you will visit will be London, Edinburgh, Inverness, Glencoe, Chester, Dublin, `Killarney, Kerry and Waterford. No details of other places but I’d bet that the Welsh part is a ferry from Rosslare to Fishguard and the hospitality is in Cardiff because two other tours do just that!

The 23 day “The British Isles in Depth” tour only visits Cardiff and the Giant’s Causeway in Northern Ireland but Scotland is seen via Edinburgh, Glasgow, the Isle of Skye and the Scottish Highlands. England is seen through stops in London, Oxford, Stratford, York, Bath, Glastonbury, Plymouth, Cornwall, Stonehenge and Brighton whilst Ireland has the Blarney Stone, Galway, the Dingle Peninsular, Cliffs of Moher, the Ring of Kerry, Waterford and Dublin.

as is the Giants Causeway...

as is the Giants Causeway…

A six day “London and Country tour” enables visitors to see Big Ben, the Houses of Parliament, Buckingham Palace and the changing of the guard, Westminster Abbey, St Pauls, Stratford, Bath, Oxford and Stonehenge.

There is a “Northern Highlights UK” tour by rail for 7 days which takes visitors to London, Liverpool and the Lake District with stops to see the Beatles Story and a trip on the London Eye and another tour that takes in the markets in London such as Borough, Covent Garden, Portobello Road, Camden Lock and Spitalfields but these are add-ons to the main holiday. There are trips to London west end shows but all are long established with many being musicals. In just 4 days you can see “Shakespeare’s England, Wales and Cambridge,” or, if you have only one day, you can visit Windsor, Stonehenge and Oxford which seems rather a fully-packed day. At least you have two days to visit the Cotswolds, Oxford and Bath! There is a one hour tour of Chelsea FC (no Arsenal, Spurs, Man U, Liverpool or Accrington Stanley) and one of Wimbledon Lawn Tennis Museum or you can visit 50 different sites in London connected to The Beatles.

...as is anything connected to The Beatles

…as is anything connected to The Beatles

Tour operators obviously cannot include all of the attractions that are available so they must choose based on what they believe people want to see, (largely dictated by the advertising that our national tourist board promotes) what the media portrays either in travel programmes, films or TV series and what people themselves suggest. Escape Travel seems to omit whole swathes of our countries’ most visited spots such as Yorkshire, the Scottish borders, the west of Northern Ireland or almost anywhere in Wales bar Cardiff but maybe that is not what its customers want to see.


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