Ireland’s message in a bottle

By | Category: Travel news

message in a bottleWhen you were a kid did you ever put a message in a bottle and hurl it off a beach, a ship or a cliff top? I did and months later, I got a letter from the girl who found it. The same has happened to a lad in Waterford, Ireland called Oisin Millea.
The bottle he found had travelled much farther than mine having been thrown into the Atlantic Ocean by two girls in Quebec. They might have become penpals; they might have had their fifteen seconds of fame in the newspapers but they got more than that. Remember the bottle turned up in Ireland and Tourism Ireland is not known as a shrinking violet where publicity is concerned.
Tourism Ireland has offered to fly the two girls, Charlaine Dalpe and Claudia Garneau to Ireland in 2013 which they are promoting as “The Gathering Ireland” festival. The girls get a holiday and a tour of parts of Ireland they could only dream about and Tourism Ireland gets the name of the country scattered throughout the world’s media. Heck, we even mentioned it!
Over 4 million Canadians claim Irish descent according to the tourism body so this additional publicity that will appear in the Canadian and Irish press this November (when the presentation of the holiday will be made in Montreal) and again when the girls come over next year will give them more media coverage than many ad campaigns will do.
And that is what Tourism Ireland is rather good at doing. Conjuring publicity out of seemingly small news stories and opportunities. Just today a press release landed on our desks saying that Tourism Ireland had achieved one million fans on Facebook around the world, making it the third most popular tourism board, after Australia and Spain. Half of that number had been added in just twelve months.
Would that other tourist boards were as adroit at marketing their destinations.

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