Can we trust TripAdvisor?

By | Category: Travel news, Travel rumblings

The UK’s Advertising Standards Authority (ASA) has ordered TripAdvisor to rewrite some of its marketing claims following complaints by a whole host of hotels that the site had said that its holiday reviews could be “trusted”.


The ASA’s ruling comes as no surprise to anyone at CD-Traveller towers. TripAdvisor reviewers might be asked to sign a declaration that their reviews are real and that they have no incentive or competitive interest with the places commented on, but it doesn’t deter foul play and several members of the CD-Traveller team have been offered  discounts and upgrades in exchange for positive reviews. (Rest assured, as morally upstanding citizens we have always refused!)

So should we be turning away from TripAdvisor? Not necessarily, says CD-Traveller. Sure some of the reviews maybe bogus but there are plenty of accurate ones too. The message? Use TripAdvisor but treat it with caution: keep in mind that, like anything, if something sounds too good (or gross) to be true, it probably is.


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