Boxing Day exertions

By | Category: Travel rumblings

Westfield in Shepherd's Bush attracted 26m visitors in 2010

Who thinks of Boxing day as an important tourism day? To many, today’s activities are linked to shopping, sport or recovery from the quantities eaten and drunk the day before. But to two key tourism providers, retailers and sports events, today is an important day in persuading us to visit them.
Throughout Christmas Day there were countless TV adverts for furniture products and reminders on news bulletins about the start of the sales. Today 6am bulletins were showing pictures of early risers queuing to get into shops and certain members of our household are off to look for clothes this morning. The big shopping centres are hoping they will be hugely busy wherever they are. In London and Glasgow, shoppers will have to get around as best they can as both are affected by strike action on the underground in London and by signallers in Glasgow.
Lots of criticism has been made of both strikes by retailers who fear fewer visitors and by sports events who fear the same. In London, the match between Arsenal and Wolves has been postponed until tomorrow because of the difficulties fans will have in getting there.
But the cinemas will be hoping for good business as well, particularly as the hoped-for blockbuster, The Girl with the Dragon Tattoo goes on release today.
In all these events, visitors will spend on ancillary items as well; food, drink and transport., All of which helps the economy. And as everyone now says- tourism is a vital ingredient to the economy. . To those not attracted to the shops or the stadia, those other pursuits of walking to take of some of the weight put on yesterday are appealing. In Brighton and elsewhere, swimmers will take their traditional Boxing Day plunges; hunts will set off throughout the country and there are still Christmas markets, ice skating rinks and pantomimes to attract the rest of us.

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