Breaking the Mould

By | Category: Travel news

Following on from the story about the amount of money that airlines make from add-ons, known as ancillary revenue, it makes a pleasant change to write that one airline, Monarch, has taken a different path from others and decided to cut the cost of using a debit card to pay for flights to nothing. Yes that’s right; there will be no charges added to your bill if you use a debit card to pay for any airline tickets if you book on Monarch.
But many airlines don’t charge for using a debit card you might say and that is true. The difference here is that an airline which did charge has abandoned it
They have also introduced a single charge for using a credit card. A £10 charge will be made to cover a credit card transaction, a bit pricey you might think, but that will cover all passengers booked on both outbound and inbound tickets. It’s a transaction charge. You buy three return tickets then its £10. Buy half-a-dozen and it’s still £10. Therefore compared to rivals it can be quite cheap.
Behind this idea is the new chief executive of the Monarch Group, Conrad Clifford, who says he wants to implement an “upfront, transparent and simple to understand charging policy.” Who could disagree with that? These two policies are the first part of changes to the charging policy. Monarch is discussing with credit card companies a reduction in fees. If successful, the customer will benefit.
It will not only be passengers and potential passengers that will watch what happens at Monarch. Rival airlines will be keeping an eye on it too. Will they follow in trimming or removing charges? That will depend on how much extra business Monarch takes from them as a result of its actions

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