Shakespeare Wins

By | Category: Travel news

Just before his birthday – and St George’s Day – the Royal Shakespeare Company was given an award at the Enjoy England annual Awards for Excellence for the outstanding contribution to tourism. It seemed timely in this, the year that the company re-opened its remodelled Stratford theatre. But there were plenty of other winners on the evening itself.
The Enjoy England awards are the last in the season where tourism is rewarded for its efforts by voting either from its peers or us. The value of winning an award, or even being nominated, has been debated in CD-Traveller before. How fair is it? Does it reflect all possible entrants or does it just mirror those who can be bothered to nominate? Why doesn’t every county or local area have one so that we, the visitor, can see what appears to the best in each area? Without re-hashing the debate, what we can say is that it does give publicity to the winners and therefore allows potential visitors to consider them as places to go.
In no particular order then, the best tourism event (which included festivals as well) was Ascot for the series of race meetings that it holds which meld sport with a wider entertainment feel. It probably helps having the Queen on your doorstop because there is always the chance she might turn up and that helps attracts the punters ( if you’ll forgive the pun!) At any event, food is of importance and the winner of the Taste of England Award was the Porthminster Beach Cafe in Cornwall which grows its own vegetables right next to where it sells its food.
Chatsworth House in Derbyshire won the award for best large visitor attraction and Shepherd Neame, the brewery in Kent, won the award in the small category. At right across the other side of the country, the Cumbrian Heavy Horses in the Lake District won the award for Best Tourism Experience which was also where the best B&B was found, Number 43, which overlooks Morecambe Bay and the best caravan park, Woodclose Park. Over the Pennines in Yorkshire was found the best self-catering accommodation, The Dovecote Barns, in York. There were joint winners, the Langham in London and the Radisson Edwardian in Manchester, in the category for large hotels and the Bay Tree Hotel in Burford in Worcestershire won in the small hotel category.
There were two different sustainable awards. The Deep in Hull won for its story of the oceans, Hoe Grange Holidays in Derbyshire won for its attention to the family and its provisions for those who are disabled whilst Bedruthen Steps in Cornwall won another award. Finally, but probably more important than any, was the award to Lucy McEnaney from Event Durham at the university there. She won the award for Best Customer Service, the one thing that can make or break a visit. Bad service and you may never go back.Good service and you’ll look on it fondly. Outstanding service and you’ll tell your friends and return.

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