All-Inclusive Holidays

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All inclusive holidays

All inclusive holidays

The announcement by the TUI group that, from next year, its First Choice brand would only sell all-inclusive holidays tells us a lot about the way overseas holidays are being seen by us, the holidaymaker. Why has TUI taken this decision? They say that, over the last 5 years, the demand for all-inclusive holidays has jumped by a third and that about two thirds of all holidays sold under the First Choice name will be all-inclusive holidays.

In many ways it is easy to understand why we are so fond of these types of holidays. Because we know how much we are paying there are no nasty surprises awaiting the budget conscious planner. All drinks, meals, flights and accommodation and sometimes excursions are included. Any money we take with us can be spent on souvenirs and extras. If we don’t want to spend it, we needn’t. So in these days of extra taxation and an uncertain job future, it makes sense to plan and budget as much as possible.

TUI has a number of other brands including the market leader Thomson. But First Choice is their second largest one. For TUI to switch a successful big brand to only selling one type of holiday is a brave move. Will others follow? What it probably means for us is that there will be many more of these holidays available for purchase. Previously, if you wanted an all-inclusive you sometimes had to move quickly before they all went.

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