Buckinghamshire, Caldicot Castle, Glencoe, Littlehampton and Scottish Borders

By | Category: Press & Media, Travel Partners

These are the names of the winners of the Tourism 2010 grants which are sponsored by Travel XRay (jointly owned by Arkenford and Consumerdata) and CD-Traveller.


The awards are for those destinations that feel they could encourage more visitors to come to them but are constrained by any number of reasons be it financial, staffing or whatever. In practical terms, each destination will receive marketing support over the next year and you will be able to read stories about them in CD-Traveller. Each will have their own pages in the “Partners” section.

So who are the winners?


Buckinghamshire, named after an Anglo-Saxon landowner, is a county to the north west of London. Major towns include Aylesbury (the county town), High Wycombe, Buckingham itself, Marlow and the London Metropolitan outskirt places of Amersham and Chesham. Two features are the Grand Union Canal that snakes through the county as do the Chiltern Hills.


Caldicot Castle is a Norman castle set in 55 acres just off the Severn Bridge in Monmouthshire. Now maintained by the local county council, the castle is open to the public for a fee but free to anyone who lives in Monmouthshire. Over the years it has probably not attracted as many tourists as it could since other castles in the county have received more promotion.


Glencoe & Loch Leven is a relatively small community with just 80 members in its marketing group. Probably best known for the massacre of the MacDonalds in 1692, much of the land is owned by the National Trust for Scotland. Hiking and walking are two obvious attractions since there are 43 Munros within a short distance to climb. Stunning scenery is what draws the tourists to this rural part of Scotland


Littlehampton is found on the south coast in West Sussex. Possibly overshadowed by some of its bigger neighbours like Worthing, Brighton and Bognor Regis, Littlehampton is more than a family, sandy beach seaside resort. Most visitors come for just the day so that means there are few visitors from abroad or even from very far away.


The Scottish Borders are within an hour’s drive of Edinburgh, Glasgow or Newcastle. And that maybe the problem. Often it is a place you drive through rather than stay over. So the Borders will be trying to persuade you to visit the area for the scenery, the heritage links with Robert the Bruce, Robert Adam and Walter Scott and the home of Scottish cashmere.


Regrettably there is no Irish winner as no entries were received.

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