Botswana, Tourism and & Precious Ramotswe

By | Category: Travel rumblings

As some of you settle into your armchairs tonight to watch the latest episode of the Mma Precious Ramotswe, No 1 Ladies Detective Agency series spare a thought for the Botswana tourism.
I’m told it’s a beautiful place and over the last few years it has worked hard at trade shows to encourage tourists to visit the game reserves. It is a peaceful country. One of the safest to visit and has good communications.
But it takes a feel-good television series to really persuade people that they should visit. Botswana should be grateful to Alexander McCall Smith, the author for setting the series there and, if they honour people for tourism, he should be at the front of the queue
Television series’ are strange items. If they portray a place too negatively, tourism can drop. Show an area positively and the tourist area trades on it for years. The film about Beatrix Potter with Renee Zellweger a few years ago helped push up numbers visiting the Lake District. Over 12 years ago when Notting Hill was released that led to even more people visiting the area. Whether Malcolm Pryce’s novels about Aberystwyth (private-eye stories set in a world of druids as baddies and strange goings- on)- have attracted tourists, I don’t know but if they make them into a TV series, who knows.
So for all those places struggling to attract tourists maybe the answer is to get chummy with a TV or film producer.

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