Posts Tagged ‘ Value for Money ’

Ireland Wants More Brits

Nov 29th, 2010 | By

Earlier today, Tourism Ireland held the first of a number of briefing sessions to tell the Irish travel market what it planned to do over the next few years. Top of the list is to encourage more Britons to holiday in Ireland. Britons make up 50% of all visitors and 40% of all the tourism revenue to the island of Ireland but in 2009 a lot of us stayed away.

The Battle for Britain

Dec 6th, 2009 | By

No this isn’t the heroics of airmen in 1940, this is what Tourism Ireland has called their campaign on persuading us to visit Ireland in 2010. And they are putting their money where their mouths are. They will be spending nearly €13 million, (say £11.5 million) to get us to go there. And that doesn’t including smaller sums that Dublin and other places might spend.

This is a big campaign by any standards and one factor surely behind it is the downturn that Ireland suffered during 2009. But Ireland has a number of hurdles to overcome not the least of which is how expensive Ireland has become over the years. Dublin is now seen as more expensive than London so to address that head on is a fairly brave affair. One of the key themes of the advertising that will hit us just after Christmas is a price led campaign stressing value for money.