Posts Tagged ‘ tourist office closures ’

India closes tourist offices

Jun 5th, 2018 | By

How do you measure whether a tourist office is profitable enough? And why should you? Isn’t the role of a tourist office to provide information to prospective holidaymakers rather than to sell holidays? I ask the question because India’s minister for tourism, KJ Alphons, has decided to close down up to half of the tourist offices outside India that it has. His says that the reason is because it sees, “the continuing digitisation of tourism marketing making bricks and mortar offices less essential. For the
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