Posts Tagged ‘ The Scotsman ’

Scotland’s Heritage Starts the Year With A Boost

Jan 6th, 2011 | By

Two stories reported in The Scotsman this week should gladden hearts in their tourism industry. Firstly they have received grants from the EU which will be used to build a new visitor centre at the Orkney chambered tomb, Maeshowe and the redevelopment of the Highlanders Museum outside Inverness. Secondly, a rather reclusive American millionaire who had already given $4 million to the National Trust for Scotland has left a legacy in his will which might match the sum.



The Moray and the Argument

Nov 23rd, 2010 | By

About a month ago, National Geographic named two places in the UK, the Moray Firth coastline in Scotland and Pembrokeshire in Wales as two of only 18 coastlines in the world that were top-rated. Top-rated means that 340 experts rated the areas in terms of the environment, the way that historical sites were maintained and how development was managed and voted accordingly.
The Scotsman newspaper ran the story only last week but it was the reaction of its readers that I found interesting.



Scotland’s Guerrilla Marketing

May 28th, 2010 | By

Scotland’s Guerrilla Marketing
In The Scotsman this morning, there is an exclusive interview with the new Chairman of Visit Scotland, Mike Cantlay. In it, he announces that there is a £5 budget to attract visitors to Scotland during the rest of the year. Of this money, £2 million is being spent targeting the rest of us living in the UK who are leaving holidays to the last minute and encouraging us to visit Scotland. In the next two weeks, this campaign will hit. Cantlay calls catching people late in the booking period guerrilla marketing. Whatever it is called it worked quite well as Ireland found last year when it left a lot of its promotion to the May/June/July period.



William Wallace Airport

Apr 2nd, 2010 | By

Hats off to The Scotsman for coming up with probably the best travel related April Fool’s story yesterday. For those of you who know the story already, my apologies but it is worth repeating for all those who didn’t see the news about replacing Glasgow and Edinburgh airports.
The new airport, named after the Scottish hero, William Wallace, would be sited near Stirling so that as airline passengers came into land they would get a view not only of the Wallace memorial but also the site of the Battle of Bannockburn. To gild the lily, Mel Gibson’s, he of Braveheart fame and dubious Scottish accent, voice would be used in the lifts would welcome passengers to Braveheart country.



Do we need a Tourism Investment Bank?

Apr 22nd, 2009 | By

It seems a simple question on the face of it. Where has this idea come from? Philip Riddle, the Chief Executive of Visit Scotland is suggesting to both the Scottish and the UK governments that such a bank be created to put cash into the tourism sector.But isn’t the UK domestic tourism business doing rather well at the moment? Aren’t you and I seriously considering having our holidays in the UK this year? If that’s the case isn’t our cash going to support the growth
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