The growth and growth of RAK
Feb 16th, 2019 | By The Editor
From a complete start until now, the tourist authority has laboured to put the place on the map. And hasn’t it succeeded!
From a complete start until now, the tourist authority has laboured to put the place on the map. And hasn’t it succeeded!
New it might be for the tourist, old it is in heritage being able to track mankind back 7,000 years.
That the emirate, Ras Al Khaimah, claims an 18% increase for the first quarter of the year in British visitors is no great surprise. After all, up until a few years ago many British people hadn’t even heard of the destination. Then some aggressive marketing by the tourism authority and some investment in headline getting attractions – the longest zipline in the world – began to put it on the holiday map and Brits began to holiday there. Hotel occupancy rates were as high as
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Ziplining in Ras Al Khaimah, passport price increases and learing that we are creatue of habit when travelling took Adrian’s attention this week.
A swathe of figures show that British visitor numbers to the Sychelles, Dominican Republic and Cyprus show that we are not cutting back yet. So campaigns by Italy, Ras al Khaimah and Chicago will be pleased that we might consider them for holidays as well.
A stay in your own castle, airline disruption in Germany and Indonesia are a few of the things that catch Adrian’s eye this week.
Adrian looks at the success of new tourism attractions, highlights a new luxury holiday destination and finds yet another destination looking to kill the golden goose of tourism yet again.
Images are used to sell all sorts of things. Celebrities are used to promote items that you seriously wonder if they have ever tried. You can see a castle promoting California but at least that castle (the Hearst old home) is genuinely to be found there.
Not so with the case of Durdle Door.