Posts Tagged ‘ PhoCusWright ’

Online Or A Travel Agent?

Dec 2nd, 2010 | By

For years people have announced the coming demise of the travel agent. We’d book our holidays online from the comfort of our own homes. Technology would enable us to put together our own travel arrangements. Now come two pieces of research from well respected companies that suggest our fondness for travel agents means they could be around for a good while to come. And that our love affair with online booking may have peaked.



Back to Internet Travel Reviews

Oct 16th, 2009 | By

I have been a sceptic about reviews as readers will know. Their reliability, trustworthiness and volume all needs dissection before you start to believe some of them. Now two travel research groups, PhoCusWright and Compete, have produced some research showing that the number of people visiting these sites is dropping. Between October 2008 and this month the number of people consulting sites like TripAdvisor and IgoUgo has dropped from 55% to 46%.