Posts Tagged ‘ Holiday Show ’

Saturday Snippets: 18 January 2014

Jan 18th, 2014 | By

It seems that Anglesey can’t keep out of the news these days. After the three-year stint by Prince William and the publicity that brought to the island, Halon salt has just been granted protected status by the EU and now more cruise passengers are likely to visit. Germans in particular are coming and estimates are that 13,000 passengers will disembark and visit this year. If you happen to live in the area and speak German you could become one of the tour guides. Forty jobs
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The Battle for Britain

Dec 6th, 2009 | By

No this isn’t the heroics of airmen in 1940, this is what Tourism Ireland has called their campaign on persuading us to visit Ireland in 2010. And they are putting their money where their mouths are. They will be spending nearly €13 million, (say £11.5 million) to get us to go there. And that doesn’t including smaller sums that Dublin and other places might spend.

This is a big campaign by any standards and one factor surely behind it is the downturn that Ireland suffered during 2009. But Ireland has a number of hurdles to overcome not the least of which is how expensive Ireland has become over the years. Dublin is now seen as more expensive than London so to address that head on is a fairly brave affair. One of the key themes of the advertising that will hit us just after Christmas is a price led campaign stressing value for money.