Posts Tagged ‘ Google ’

You can’t deny that TripAdvisor isn’t powerful in the travel industry. Virtually everyone you will ever speak to seems to have read a few reviews before deciding where to stay.

Any travel business that fails to listen to its customers or delivers a sub-standard service is liable to be taken out rapidly by a new competitor. That was the message to the European Tour Operators Association (ETOA) last week.

Travellers and holidaymakers want information immediately and travel suppliers who can’t provide information in the way that travellers want to use them will miss out.

The seasoned traveller is used to dealing with many obstacles: Landslides up mountains, floods, broken down cars, rough weather in the Irish sea….. but how do you feel about taking a jet ski from China to Japan?! (see direction #43) Or Kayaking over the Pacific Ocean from Sydney to New York?! (see direction #62) Interestingly enough, though, there is no way to get from Manchester, UK to New York, USA Even more interestingly, is that my next-door neighbour is not just over the fence, but
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There was a fascinating piece of news from Google last week which was announced at a conference hosted by Travolution, a specialist travel trade publisher.Research by Google shows that if you book online, on average it takes you 29 days to make up your mind. Before finally booking, you visit 22 sites and make 12 online searches. By the time you have done this, discussed it with whoever and made up your mind almost a month has elapsed.This research, of course, covers the Google website
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