Posts Tagged ‘ Food Quality & Preference ’

Noise Makes Food Taste Differently?

Oct 17th, 2010 | By

Jason Palmer of the BBC broke a story this week from the journal, Food Quality and Preference, about research done by 9 academics which has been available since July. We all missed it, probably due to the fact that this magazine isn’t usual bed time reading. The research claims that background noise affects the taste of some foods. Could it be then, that the engine noise that we all experience when flying affects us so that we think that the food we eat tastes differently?
No. My research shows otherwise.