Posts Tagged ‘ Brand USA ’

Money isn’t necessarily the answer

Aug 3rd, 2019 | By
Brand USA symbol

Someone needs to take a long hard look at why the US has failed to maintain its tourism position given its huge spend.



Saturday snippets: 5th May 2018

May 5th, 2018 | By

Star Wars, Kew Gardens and the busiest air route in the world caught Adrian’s attetion this bank holiday weekend along with a cheeky Airbnb offer to manage American government travel accommodation.



Promoting Florida

Feb 16th, 2017 | By
Minnie & Micky Mouse

Given the large amount of cash Brand USA have access to and that they are promoting the state does it matter that Florida may have no dedicated tourism body?



Land of Dreams

Jul 10th, 2012 | By

On the final day of our America week, we thought we’d share with you the lyrics to Land of Dreams – a themesong written and sung by Roseanne Cash, daughter of country music icon Johnny Cash, with the aim of inviting visitors to “discover this land, like never before”



USA captures British interest

Jun 16th, 2012 | By

Last April, CD-Traveller reported on the first ever marketing promotion by the USA. In May, the UK was one of the main launch countries. So, six weeks on, is the campaign effective?



Land of dreams

Apr 24th, 2012 | By

This is the title of a song written by Roseanne Cash – the daughter of Johnny – to launch the huge marketing effort by the United States to persuade us to visit their country. The marketing push was launched in Los Angeles yesterday morning and the UK is going to be one of the first countries to see the results.