Dream now: travel later

By | Category: Travel destinations

This is Scotland’s current slogan for promoting tourism.

mage of Melrose Abbey
Melrose Abbey in the Scottish Borders

It was in evidence again last week at the virtual travel trade conference, ITB.

At the moment dreaming is about all you can do. Lochs, mountains, heritage and wildlife sites, rugged coastlines, Scottish hospitality are all things you will only be able to experience when the Scottish government re-opens tourism both to its own residents, visitors from the other devolved nations and those from further afield.

New attractions such as the Johnny Walker Museum in Edinburgh overlooking Edinburgh Castle, the new visitor centre in Galashiels that will house the Great Tapestry of Scotland and the Wardlaw Museum in St Andrews will have to wait a little longer to see visitors.

Walks in the Borders or in the Highlands remain off limits apart from for locals and those train journeys from Inverness to Kyle of Lochalsh, Wick and Glasgow to Mallaig beloved of tourists (do many people use them apart from tourists?) will have to be patient until normality returns.

Last year the South of Scotland Destination Alliance came into being with the aim of regenerating tourism in the Borders as well as Dumfries and Galloway. As the entry point into Scotland from England too often people driver, train or fly over the area but don’t stop – unless you fancy some fishing!

Another tourist attraction in the Borders – Floors Castle near Kelso © Floors Castle

The lockdown has helped and hindered the alliance. In the first place they have had plenty of time to prepare their campaigns to persuade us to visit this neglected part of Scotland and, in the second, theyhave been unable to launch to consumers.

How long will they have to wait?

Interestingly, Marie Coulon from Visit Scotland is reported to have told the ITB audience that summer holidays can definitely be booked this summer. Less than a month ago, the First Minister, Nicola Surgeon, said that summer holidays abroad were “highly unlikely” for Scots residents. Supposedly there is enough evidence now to suggest that Scots can travel abroad as they surely can do if people are going to be allowed to holiday in Scotland.

If you enjoyed this post, please consider subscribing to the RSS feed to have future articles delivered to your feed reader.
Tags: , , , , , , ,