Summer holiday campaigns start

By | Category: Travel news

Boxing Day is traditionally the day that the tour operators and airlines press the buttons on their latest campaigns.

We’ll Meet Again. The sand Christmas card on a beach in the Australian state of Victoria

Except that British Airways launched its sale about a week ago but I didn’t spot many bargains as I leafed through the deals. Expedia seems to run its promotions throughout the year! Emirates has been running its campaign for a few weeks. easyJet also started prior to Christmas with £100 off holiday prices has also been promoting before Christmas but in a more traditional manner. It has offered 10% of all flights and, just like easyJet, £100 per person off all holidays as it tries to mop up as much business as it cans before TUI launches. Its slogan – “Package holidays you can trust,” reinforces that fear that some people have about their holiday monies not being protected.

Australia went one better.

On a beach near Geelong in Victoria, a Christmas card designed in the sand by a man locally known as Banksy of Barrow Head said to Britons that “We’ll Meet Again.” If not inspired by the Australian tourist authorities they certainly were quick to link to it in the media if not on their own website!

Both the UK and Australia will be hoping for more tourists between them in 2021.

There may not be any great price offers this coming week  from many other companies other than those selling cruise holidays  but companies will want as many of us to book as possible and, secondly, try to extract as much money from us as possible to try in add-ons and make up a little bit for the mess of 2020.

TUI – our biggest tour operator starts today will a campaign called “Nothing compares to a real holiday.” Obviously it wants you to stop looking at virtual holidays but the deals this year are more wrapped around health, safety and security of booking rather than money-off  headlines.

It is allowing for changing your holiday dates with no charge if you book to travel between the beginning of May and the end of October and provided you give 21 days’ notice of departure.

This hasn’t proved long enough in 2020 with lockdowns largely introduced with – at most – a week’s notice.

Importantly, Covid cover is included on all new bookings made in January and February for departures before 31 April 2021.

There are also low deposits, direct debit payment option and any number of free places for children.

I’d also quite like a guaranteed refund of money paid if travel restrictions come-in again and that any refunds would be paid in fourteen days but I suppose that would be asking too much of TUI!

The Inspiring Travel Company’s campaign is “Don’t Worry, Beach Happy.” It plans on monthly campaigns to those destinations where – before the last few days – travel restrictions were lighter. Who knows what it will be able to offer in the weeks and months to come.

Titan Travel also started its campaign before Boxing Day by suggesting that people “Make 2021 the Year of the Holiday.”

After the abyssmal 2020, many people would echo that thought.

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