Bristol Airport must be cock-a-hoop

By | Category: Travel news

The announcement yesterday that Jet 2 was going to not only introduce flights from Bristol Airport but make it the airline’s tenth base will be of great importance to the airport.

image of a Jet 2 plane
Jet 2 – the best for customer service in many ratings surveys

It is also of substantial interest to those living in the south west of England, the M4 corridor, southern England and South Wales as it reintoduces a huge slice of competiton into the market for passengers.

Jet 2 has not flown from a base in the south west before. Its two closest airports are Stansted and Birmingham so it has missed out on a large market that lives well away from those areas. As it is one of the most affluent in terms of holiday bookings – a slightly above average number of holiday bookings compared to England as a whole – the surprise has been that it has not moved into this area before.

The thirty three destinations that the airline and holiday company has scheduled flying from the airport are precisely aimed at those destinations that are the most popular in the overseas holiday market. They include the Balearics, the Canaries, the Costas, the Algarve and Madeira, the Greek islands, the holiday hotspots in Turkey Naples and Verona in Italy, Cyprus and three destinations for winter skiers.

Other than the ski destinations, the flights begin for next summer.

Jet 2 has jumped into a large gap left by the demise of Thomas Cook and faces TUI for mass market travel.

Now people in the south west will see the service and solid customer satisfaction levels and punctuality for which the airline and holiday company has become well known it being one of the regular recipients of high ratings in customer service issued by the Institue for Customer Service and our own surveys.

It also was one of the faster repayers of deposits and holiday monies brought about by the pandemic unlike TUI which was slow and still has many complaints outstanding. TUI will have to work hard to retain its customer base in the area.

The other organisation hit by Jet 2’s announcement will be Cardiff Airport. Previously it had seen a lot of passengers opting for Bristol Airport which had a wider choice of flights and holiday offerings.

With no Severn Bridge tolls, a direct coach link from Cardiff and Newport (suspended until next year due to the pandemic) and trains linking bus services at Bristol Temple Meads passenger numbers at Cardiff may not rise a great deal once we can fly again.

Cardiff badly needs a shot in the arm after the demise of Flybe and Thomas Cook so if it could have lured Jet 2 to the airport it could have turned the tables on Bristol. As it is, Bristol could become even more popular with South Walians.

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