“Ireland, make a break for it”

By | Category: Travel destinations

This is the slogan for the relaunch of the tourism industry in Ireland which formally began last Saturday.

See Kilkenny Castle and other sites in Ireland before heading abroad

Initially at least, it is a domestic campaign to persuade Irish adults that to holiday in Ireland or to at least go on day-trips.

With €4 million behind the campaign coincides with some lockdown restrictions being reduced by the Irish government.

Like everywhere else, the Irish tourism industry has been hit by the pandemic. It is struggling to survive and, as many other destinations have concluded, the best way to open up is to get the people who live in Ireland to visit parts of their own country first.

The campaign doesn’t suggest everyone disappears for a week or a fortnight; a few hours will suffice at first. And that is because there will be some reticence by people to travel at all whilst overseas countries are still seeing a spike in cases.

According to research carried out by Fáilte Ireland, the national tourism body for the country, 87% of people want safety measures in place before they travel and that includes even travelling at home. So it has developed a voluntary COVID-19 Safety Charter which organisations associated with tourism can follow and then let potential guests know they are adhering to it. But, to repeat myself, it is voluntary and there will be no supervision of whether organisations follow the charter day-after-day.

In the same survey, Fáilte Ireland says that 57% of Irish people are now planning a short trip in Ireland in the next six months hence the safety charter.

Re-starting tourism almost anywhere in the world is paramount for many countries. What they won’t know until the season has opened up is just how many people feel comfortable in taking a holiday.

Perceived thinking is that domestic tourism will rebound first followed by short-haul overseas travel, then middle distance travel and last of all, long-haul travel.

Ireland, like many destinations, will be biting their fingers to the quick in the hope that those living in Ireland will want to see more of the country first before spreading their wings further afield.

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