Off to Israel

By | Category: Travel destinations

If you have never considered Israel as a holiday destination then you may not be keeping up with your neighbours.

Beautiful Beach at Dolphin Reef, Eilat, Israel

Last year there was an increase of more than 8% in Britons travelling there over the previous year. In all the country saw an 11% increase in visitor numbers taking the total to 4.55 million.

The director of the tourist office in London, Sharon Bershadsky, claims much of the rise in British visitors is due to its “’Two Cities, One Break” campaign  which – the office says – “continues to inspire UK travellers to get a taste of the buzzing, metropolitan, seaside delights of Tel Aviv, and explore the innumerable historic sites and archaeological wonders of Jerusalem.”

In 2020, Israel is planning on concentrating on more of the natural wonders of the country such as the Dead Sea, Masada, Eilat & the Negev Desert. It will also promote what it calls the “country’s vibrant culinary offering, unique culture and arts scene, vibrant nightlife, outdoor adventure and wonderous ancient sites.”

Eilat has been popular with holidaymakers for some years but the Dead Sea and Masada are not widely known about even by travel agents so to boost numbers it will be necessary for agents to learn more if they are to sell them on to us. Training agents takes money and time

But the Israeli government has cut back on its marketing budget for this year so it may well be that the country will have to rely more on word of mouth to foster increased business or on travel agents to promote Israel.

As other countries increase their marketing budgets in an increasingly competitive environment, Israel may regret the cuts it has had to make.

Luckily more airlines are introducing direct flights and that should help to boost visitors from the Uk again despite those budget cuts.

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