Where will you book?

By | Category: Travel tips & opinions

A week ago, TUI launched its latest marketing campaign which consists of four different ads all of which will run over the next few months. This is because we are approaching the biggest travel booking period of the year, that small gap between Christmas and the end of January/February.

Will TUI get your booking?

This period will be the most important for years largely because there is no competition from Thomas Cook.

It means that there is an opportunity to grab the couple of million people that would have previously booked with the company. The holidays they buy will be shared amongst TUI brands, Jet 2 holidays, the newly announced EasyJet holidays, Virgin, Kuoni and any hundred or so smaller companies.

The travel agents – not just the ones on the high street like Hays, Barrhead and the independents – but also the online ones like On The Beach, Love Holidays and Travel Republic will also be working hard to attract those people that would have otherwise gone into Thomas Cook shops.

image of a Jet 2 plane
or Jet 2Holidays?

TUI could be the big winner of our business.

Because it has a high street and online presence as well packaging up holidays wit will be seen as a one-stop shop. It will appeal to those people that want the convenience of buying their holiday all in one go. The same applies to those loactions where you will find a Virgin Holidays, Kuoni or Trailfinders outlet be it under their own name or in a department store.

For others, they have to compete against all the other “brochures” inside high street travel agents or those online. How the agents sell them is key to their success.

Then there are the “in-betweeners” like Icelolly, Trivago, Kayak, Momondo, and HDC who claim to compare holidays by different providers so that you get the best price. But they don’t deal with every tour operator so there are always some that don’t appear in the lists. Will you miss out if you don’t do more extensive research yourself particularly if you are going to a destination that isn’t in the top list of places?

the new easyJet holiday or some other company?

It makes the coming booking season a particularly trying time for all in the travel industry.

They just don’t know what those previous Thomas Cook holiday bookers will do now they no longer have their favourite brand.

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