Support for the high street

By | Category: Travel tips & opinions

Sometimes when you listen to the mainstream media you can believe that a person would be a fool to trade just from the high street. A bricks and mortar location is a sign of yesterday’s retailer because in this digital age doesn’t everybody want to buy online?

It appears that this may not be true otherwise how would you explain the decision by Irene and John hays to but the Thomas Cook retail outlets – all 555 of them – and the move by Scotland’s leading travel agency, Barrhead, to announce that it would be opening a further 100 shops on the high street?

City thinking is that there would be a dwindling number of high street outlets and one of the reasons for Thomas Cook’s collapse say the same soothsayers is because they didn’t cut their number of high street shops.

But the Hays couple say that most of the shops are profitable if you remove the head office administrative fees that were charged.

The move by Barrhead is much more interesting because Barrhead are owned by a US conglomerate called Travel Leaders Group. Its chairman Mike Batt is quoted as saying that the high street travel agency is very much alive in the UK and is pivotal in today’s holiday booking journey.” Barrhead has only 76 stores so opening another 100 could double the size of the company.

The US holding company has more than 6,000 stores across North America, Mexico and the UK suggesting that, even in the home of the digital economy, it seems a role for the high street a place where travel agents are called “advisors” and where its turnover is rising year-on- year.

Travel was one of the first to embrace digital moves. Is it also one of the first to realise that a combination of high street and online is the way forward and that both are needed?

If you enjoyed this post, please consider subscribing to the RSS feed to have future articles delivered to your feed reader.
Tags: , , , , ,