Passion for Palma

By | Category: Travel destinations

One of the tourist attractions of Palma – the cathedral, La Seu

The capital of the Spanish island of Mallorca, Palma, is one of the most visited destinations by Britons and Irish travellers. Traditionally seen as a summer destination, Mallorca has been working hard over the last few years to convince us that it is a winter one as well.

They seem to be succeeding.

Over the winter months, Palma welcomed 134,725 visitors from the UK, representing a 9% increase compared to the same period in 2018.  But it isn’t only Britons and Irish that are taking advantage of the winter, mild temperatures. From January to April 2019, Palma also welcomed a total of 226,974 national and international visitors representing a 17.8% increase compared to the same period in 2018.

The rise in visitor numbers during the winter months reflects a growing appetite for cultural city breaks rather than beach holidays. Palma, itself, with its big haul of direct flights from regional rather than just capital city links acts as a driving force to encourage low season travel to the island of Mallorca, with many visitors opting to use Palma as a base to explore other destinations in Mallorca.

Under the slogan ‘Passion for Palma’, the tourist campaign focuses on four key themes including gastronomy, sport, shopping and culture, with the aim of strengthening Palma’s position as an attractive, year-round city break destination.

There has also been a scheme whereby cycle routes have been better signposted not only to provide a safer movement around the island but also to encourage sustainable mobility. There are three types of signposting such as general information boards, indicative signs and the use of arrows, along with signs placed at the start of hills and mountains.

Francina Armengol, the current president of the Balearic Islands government said last month that, in future, the tourism industry would emphasise quality, sustainability and a fair distribution of the benefits that accrues to the  islands.

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