‘You have Spain in common’

By | Category: Travel news

This is the name given to the new campaign by Turespana, the tourist authority in Spain, to encourage more Britons to holiday there.

a beach in the Canary islands
The Canary Isles – one of the most popular destinations for Britons

It has a two-fold purpose; the first is to reinforce itself as a major British holiday destination and the second is to remind us that, even allowing for Brexit, both remainers and leavers should continue to enjoy all the benefits that Spain offers.

Spain is trying to encourage Britons to continue to travel to the country in the run up to Brexit and thereafter. Above all it wants to persuade those that still haven’t booked ( and the numbers are concernung tour operators) to go to Spain.

Like Greece and Portugal and despite Brexit, Spain wants to remind us that it want us to travel and enjoy ourselves in the country. Given that Spain and its islands are the most popular destinations for British holidaymakers, (18.5 million of us went there last year)  hundreds of thousands have flats and apartments there and that every regional airport has a direct link to some part of Spain it would take a lot to persuade us to leave.

Spain is being cautious. Now that Egypt, Tunisia and Turkey are high in people’s thinking about holiday destinations again, Spain wants to retain as many of us as it can. Showing holidaying in Spain will be unaffected by Brexit – at least this year – is important as doubts still linger in some people’s minds.

With so many of us still uncommitted to a summer holiday this year, Spain is not alone in wanting to entice us to visit. As part of its campaign, one of the videos features a scene with friends enjoying a day at the beach with text that states ‘this is how remainers spend a day at the beach’, followed by a similar scene with the text ‘this is how leavers spend a day at the beach’.

Five videos will run across YouTube, Facebook and Twitter, targeting families and groups and a microsite has launched featuring all the campaign videos.

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