Keep calm and ski on

By | Category: Travel destinations

Tomorrow, Val d’Isère and other ski resorts in the Savoie region of France are are staging a special event as the last Eurostar train, before the rescheduled Brexit departure date, leaves Bourg-Saint-Maurice for London.


Val d’Isère – Image Val d’Isère

Some 48% of skiers who visit Val d’Isère each winter come from the UK and locals fear that, at least in the short term, the Brexit chaos may have a significant effect on future bookings. French hoteliers, ski instructors, shopkeepers, and seasonaires who make their living from the ski industry are planning a raucous send-off for holidaymakers boarding the final direct train of the season as it leaves the station for St Pancras at 9.30am on April 6 2019.

Bourg-Saint-Maurice is the station for nearby resorts that include Val d’Isère, Tignes, Les Arcs and La Plagne. The show of support is being coordinated by the town’s tourist board, which will be handing out more than 150 croissants.

European, British and French flags will decorate the station along with banners showing support for UK visitors and anti-Brexit slogans. Music such as Beethoven’s ‘Ode to Joy’, ‘We’ll Meet Again’ by Vera Lynn, God Save The Queen and La Marseillaise will blare over loudspeakers from 7am onwards as passengers begin to arrive.

Michel Giraudy, Mayor of Bourg-Saint-Maurice Les Arcs, and Marc Bauer, Mayor of Val d’Isère said: “We are Europeans!It is incomprehensible for our children born in Europe, who travel without a passport, to face new constraints. And it is unacceptable for the British people living in Haute Tarentaise, and of course for the 500,000 British people who visit our region each winter, to disrupt their holidays in France.”

Cécile Ferrando, director of communication of Val d’Isère tourism, said: “Everyone in Val d’Isère – accommodation, shops, ski lifts etc. – is concerned about the effects Brexit will really have. All we might say to our British clients is: ‘Keep calm and ski on!’

If you enjoyed this post, please consider subscribing to the RSS feed to have future articles delivered to your feed reader.
Tags: , , , , , ,