The fun starts today

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Norwich's Tunnel of Light

The Tunnel of Light last year

VisitNorwich has launched its, by now, almost traditional Christmas campaign to attract more staying and day visits to the city.

It begins today with the Tunnel of Light, now in its third year. It has introduced two new lighting schemes in addition to its original light show this year. There is a James Bondesque sequence featuring speeding colours firing through the 45-metre, long tunnel and an illusion of cascading water with splashing waves rolling over the top.

Also starting today is the Norwich Castle Projections. From 5pm until midnight animated visuals are projected 70ft high onto the castle. Plus, from 1 -24 December there will be a special hour of Festive Faces (5pm – 6pm) with the overall best picture to be screened on Christmas Day.

Both of these events are just two of at least ten different Christmas festivities, some of which run until just after the new year.

The main promotional campaign is focussing on three elements overall. The first is to encourage us to go to norwichatchristmas.co.uk to learn more about what’s on over the Christmas period. The second is to use #myfestivefavourites to encourage people to share what they love most about the city at Christmas. Using #myfestivefavourites on Instagram, the campaign also encourages people visiting and living in Norwich to post and share pictures of their favourite festive things about the city, be that a place, person, experience or even favourite cup of coffee!

The final part of the trio is a fun competition to win your ‘festive face’ on Norwich Castle. The most creative submissions will be projected onto the castle each evening in December until Christmas Eve with the winner’s portrait will be projected onto Norwich Castle on Christmas Day. The top prize also includes a luxury 2-night break in Norwich in 2019. The daily montage will be some of the best, jolly ‘festive faces’ received.

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