“The Rhythm Never Stops”

By | Category: Travel destinations

an island in the Bahamas. No wonder more people are visiting

Running for twelve weeks, the Caribbean tourist organisations have banded together to launch a new marketing campaign under the slogan, “The Rhythm Never Stops.”

Over the last fifteen months or so the Caribbean has faced some catastrophic weather which has left some islands with few tourist offerings. Supporting each other many are back up and running and tourists are returning in ever-increasing numbers to those islands that were hit. Those that were undamaged were affected to some extent because some people hearing of hurricanes in the Caribbean thought that all nations and islands had been affected whereas the large majority were unaffected.

This campaign uses social media such as Facebook, Instagram and Google Display to get across the message that the Caribbean is resilient. It features the electronic dance music of Lean On by Major Lazer x DJ Snake (feat. MØ), one of the most-streamed songs of all time on Spotify and showcases  and celebrates the diverse cultural appeal which the organisers hope will encourage visitors to find their own rhythm in the Caribbean.

The campaign highlights destinations such as the Bahamas in the north; Cayman Islands and Jamaica in the western Caribbean; the French department of Martinique and its eastern Caribbean neighbour St. Lucia, as well as Grenada and Trinidad & Tobago in the south.

This won’t be the end of marketing by the Caribbean. A secondary campaign will be announced soon and you can expect that to be more widespread with every attempt to encourage you to book a holiday in any of the Caribbean islands and nations.

This week the World Travel Market will be held in the Excel Centre in London and Caribbean destinations will be there in force to persuade both travel agents and travel writers to support the promotions to their clients and readers.

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