This is wild, This is Durham

By | Category: Travel destinations

High Force Waterfall. Image © Graeme Peacock

This is the promotional slogan that is being used to promote Durham.

But why launch it now when summer is over and the nights are drawing in? Will tourists still want to visit over the unfriendly winter months? Would it be better to launch it in the spring when we feel more like getting out and about?

He answer is not necessarily because County Durham has one of the biggest attractions over the last few months of the year. The North Pennines Stargazing Festival which runs from the 20th of October until the 4th of November in the darkest mainland Area of Outstanding Natural Beauty in the UK is an ideal place to look at the night sky. With over thirty events including the opportunities to gaze at different parts of the night sky without even having to bring a telescope, (some are provided and are free to use) the festival proved such a success in its inaugural year that, this year, there are many more events.

But Visit Durham want to promote more than the night sky unencumbered by light pollution. They want to remind people – or introduce them to the fact – that the county offers kayaking at the Durham Heritage Coast, England’s largest waterfall, High Force, any number of rural trails, mountain biking in Hamsterley Forest and the Riverside Gruffalo sculpture trail to name just a few.

The promotion is partnering with the BBC Countryfile magazine as part of the promotion to try and entice a wider audience to visit the county. Although this promotion is aimed at those that like getting out and about and enjoying outdoor pursuits don’t forget that the county has a range of other attractions as well such as the Durham city itself, Beamish – the open-air museum, Barnard Castle, Roman sites like Binchester and Longivician Roman Fort  as well as the railway museum at Shildon.

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