City breaks are bigger then beach holidays

By | Category: Travel news
montage of New York

The USA is the biggest city break destination and New York one of the most attractive for city break holidaymakers

According to research carried out by ITB (the large German travel trade show organisers) and IPK International city trips worldwide grew four times as fast as the total international holiday market over past 10 years and have overtaken “Sun & Beach” holidays in popularity.

City trips have been the fastest-growing segment of the international leisure travel market as Europeans, Asians, North and South Americans head for attractive destinations in nearby countries as well as overseas. In worldwide terms, no other form of outbound holiday has grown so strongly in the last decade.

Since 2007, international city trips have tripled their volume reaching 190 million in 2017. This volume results in city breaks being the number one holiday type worldwide for the first time. Hence, city trips overtook Sun&Beach holidays, which has been the dominating holiday type for years. The strong increase of city trips has been supported by cheap flights and new accommodation types like sharing accommodation.

City trips by Europeans more than doubled since 2007, This lower growth rate compared to the other regions is due to the already high volume of international city trips undertaken by Europeans. In contrast, in North America the outbound city trip segment more than tripled in the past decade.

llansteffan beach

beach holidays have been overtaken by city breaks in terms of popularity

Worldwide, the most popular country destination for international city trips in 2017 was the United States, followed by Germany, France, Great Britain and Spain. Together, these five destinations received around 35% of all international city breaks in 2017. Looking at the different continents, nearly 60% of all foreign city trips have Europe as their destination.

Travellers going on city trips mostly belong to the younger and middle age groups, while the average city traveller worldwide is 41 years old. In terms of income, city breaks are mostly a holiday type for well-off travellers.

Regarding the activities and motives of international city travellers, World Travel Monitor® data shows that visiting objects of interest and sightseeing were the most important motives. Moreover, the majority of city tourists also want to enjoy the atmosphere of the city, go shopping and experience good food, while some like to visit museums and exhibitions.

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