“Summer of Discovery”

By | Category: Travel destinations

St Lucia

Saint Lucia has launched a campaign starting today called the “Saint Lucia Summer of Discovery.”

It allows one visitor the chance to win $10,000 when holidaying there this summer. The premise is for people to visit at least 5 of the 25 sites and attractions selected by the tourism authority. Those sites have been chosen to highlight the   island in the areas of family, adventure, diving, health & wellness, romance, and gastronomy.

The promotion, running until the end of September also offers savings of up to 65% off at participating hotels.

To participate, visitors must follow @travelsaintlucia on their Instagram and Facebook feeds; and capture a selfie at each location. The photos must be posted with the hashtag #summerofdiscovery as well as the hashtag for each location with location-specific hashtags found on the premises. Participants must then tag @travelsaintlucia in the photo, and they’re entered!

One of the selfies must be at the property where the guest is staying. For every location-based selfie posted beyond the five minimum, participants will receive an additional entry in the sweepstakes.

gastronomy is one reason the island wants us to visit St Lucia. Image © Chris Willan

Photo contest entries get added automatically to a gallery displaying photo captions and entrants and each photo contest entry will get its unique URL to help the contest go viral.

After last year’s hurricanes and storms, St Lucia wants to emphasise that it is safe to travel to Saint Lucia during summer. In addition, the promotion will feature the new “Holiday Travel Guarantee.” The “Holiday Travel Guarantee” is a unique marketing tool that has been adopted by a number of properties on island, where guests will not forfeit their vacation as a result of adverse weather but be allowed to defer their holiday to a later date.

The draw for the winner is scheduled for October the 8th, 2018.


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