Barbados tops satisfaction index

By | Category: Travel destinations

Barbados – who wouldn’t be satisfied?

Last week at the travel trade show, ITB, the Norwegian company Norstat announced the winners of its Destination Satisfaction Index and the overall winner was Barbados. Second was the Seychelles and third, Bermuda.

Before mentioning the regional winners, (other than to say that neither the UK nor Ireland were amongst them,) that the results are based on surveys amongst 20,000 tourists and business travellers from 24 outbound markets every four months. This is used to evaluate over 140 travel destination.

Each person is asked to rate destinations according to twenty different categories including beaches, accommodation, eating out, shopping and so forth.

La Digue, Seychelles

La Digue in the Seychelles

In Europe, Austria was the winner; in Asia it was the Maldives; in the Americas it was Barbados and in Africa, the Seychelles all rather up-market destinations. Is there a clue there to the number that might have been surveyed having holidayed in those places compared to more mass-market destinations? Could a small number of responders be driving the winners? That may also be the case in the Which ? survey of their readers which comes out just after Christmas. It seems that it is always dominated by small, up market companies probably because Which? readers aren’t big users of mass-market tour operators such as TUI, Thomas Cook and Jet 2 Holidays.

As with all surveys there are limitations and the major one for many of our readers is that Irish travellers were not surveyed so the satisfaction levels that they would give to destinations is unknown from this index. Secondly the UK people surveyed are not from all of the UK just Great Britain so Northern Irish people were omitted.


Secondly the survey is too broad in that it looks at countries so seeing whether Tenerife rates more highly than Lanzarote or Menorca is impossible because of the sample size. All we have to go on is an index for Spain. But Spain – as with most countries – offers, for example, beach holidays, city – breaks, walking holidays and winter breaks so only Norstat know what is being rated.

Having pointed out the flaws, should readers use it to base holiday decisions? Probably not because there will be a part of Spain that might exceed satisfaction levels in Barbados. You should still decide on where to holiday on what you want from a holiday and my comments shouldn’t detract from the feat achieved by the winners. Barbados, Maldives, Bermuda and the Seychelles all of which regularly appear in top positions in other polls for satisfaction as well as destinations which pride themselves on customer satisfaction.


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